They claim that green is the new black. But don’t for a moment feel that finding color inspiration in nature starts and ends with the color green! Being enviromentally friendly definitely holds great potential, especially when you consider just how far this movement could go towards protecting nature and all sorts of its beauty. Nevertheless the degree in which color might be inspired naturally extends well beyond shades of green.
It’s diversity makes nature an endless supply of inspiration for new ideas and methods to choosing color. Stop and think for just a moment of your sheer selection of natural landscapes that can be found around this world. Plateaus, valleys, cliffs, oceans, rivers, lakes, brooks, deserts, volcanic islands, botanical gardens, amusement parks, national and state parks, pastures, even a vacation to your nearby farmer’s market are common places with colors inspired naturally.
Quite often nature’s hues don’t shock or invigorate. Instead, colors inspired naturally are comfortable, inviting, and pleasing to the eye. Subconsciously, we expect naturally-occurring color combinations to be doing this because we’re used to seeing those colors together either naturally or when using the Pantone Formula Guide Solid Coated. Think earth tone browns and shades of blue that remind us in the earth and sky.
Stretch your imagination and concentrate on the way color combinations found in nature change with all the changing seasons. Picture an eco-friendly tree-covered mountain range that becomes brilliant yet warm hues of gold, orange, and red during autumn. Or imagine a gently rolling hill overflowing with multi-colored wildflowers that turns 79dexrpky a satiny mound of snowy white through the winter.
Now take that same rolling hill filled with flowers and imagine the actual way it changes not from season to season, but everyday. Picture in your thoughts those vivid floral colors awash in shades of gray as a fierce thunderstorm approaches. Discover how even daily alterations in the elements can trigger new bursts of color inspiration?
Next time you’re attempting to find the perfect color combination for your fashion or graphic designs, a client’s brand, or perhaps for the launch of your new product that promises to save the planet, let nature inspire you. It’s everywhere you look even when you’re sitting in the midst a concrete jungle. Once you’ve discovered that perfect nature-inspired scene, matching those colors is not hard making use of your Pantone color system!